Calcium and Bone Health

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Calcium is a key nutrient for your body to stay strong and healthy. Almost every cell in the body uses calcium in some way, including the nervous system, muscles, and heart. It is an essential building block for lifelong bone health in both men and women, while not getting enough calcium in your diet can contribute to anxiety, depression, and sleep difficulties. Whatever your age or gender, everyone can benefit from eating calcium-rich foods, limiting those that deplete calcium, and getting enough magnesium and vitamins D and K to help calcium do its job.

Calcium for mental and physical health and strong bones

Calcium is the most abundant mineral in the body, one that plays many vital roles. Your body uses it to build healthy bones and teeth, keep them strong as you age, send messages through the nervous system, help your blood clot, your muscles contract, and regulate the heart’s rhythm, among other things.

If you don’t get enough calcium in your diet, your body will take calcium from your bones to ensure normal cell function, which can lead to weakened bones or osteoporosis. Calcium deficiency can also lead to, or exacerbate, mood problems such as irritability, anxiety, depression, and difficulty sleeping. 

Despite these vital functions, many of us are confused about calcium and how to best protect our bones and overall health. How much calcium should you get? Where should you get it? And what’s the deal with vitamin D, magnesium, vitamin K and other nutrients that help calcium do its job?

This confusion means that many of us are not getting the recommended daily amount of calcium—while others are, in fact, getting too much which could also have health implications. Approximately one in two women (and about one in four men) over the age of 50 will break a bone due to osteoporosis. But osteoporosis is not an inevitable part of getting older. Whatever your age, it’s important to take care of your bones and get the right amount of calcium from the food that you eat.

How your body gets calcium

Your body gets the calcium it needs in different ways. The first and best way is through the foods you eat. If you’re unable to get enough calcium from food, then use supplements to make up the shortfall (but don’t take too high a dose). If you’re not consuming enough calcium from food and supplements, your body will get it in a different way, pulling it from your bones where it’s stored. That’s why diet is key.

Getting enough calcium in your diet is not just important for older people. It’s vital for children, teens, and young adults under the age of 30 to get enough calcium to build bone mass. Making smart choices now will help you avoid serious bone loss later in life. But no matter your age, you can take steps to protect your bones and put the brakes on osteoporosis.

The calcium and osteoporosis connection

Osteoporosis is a “silent” disease characterized by loss of bone mass. Due to weakened bones, fractures become commonplace, which leads to serious health risks such as the inability to walk. People with osteoporosis often don’t recover after a fall and it is the second most common cause of death in women, mostly those aged 60 and older. Men are also at risk of developing osteoporosis, but typically 5 to 10 years later than women. Fortunately, osteoporosis is preventable for most people, and getting enough calcium in your diet is the first place to start.

How much calcium do you need?

0-6 months

210 milligrams / day

7-12 months

270 milligrams / day

1-3 years

500 milligrams / day

4-8 years

800 milligrams / day

9-18 years

1,300 milligrams / day

19-50 years

1,000 milligrams / day

50+ years

1,200 milligrams / day

Food is the best source of calcium

Your body is able to absorb more calcium from food than it can from supplements. There are several reasons why your calcium intake should primarily come from the food that you eat rather than from supplements. Firstly, your body is able to absorb more calcium from food than it can from supplements. In fact, studies show that even though people who take calcium supplements have a higher average daily intake, those who get most of their calcium from food have stronger bones.

On top of the better absorption rates, calcium from food often comes with other beneficial nutrients that help calcium do its job.

Furthermore, using high-dose calcium supplements may increase your risk of kidney stones and heart disease. Doctors advise that you get as much of your daily calcium needs from food as possible and use only low-dose supplements to make up any shortfall.

Good food sources of calcium

Dairy: Dairy products are rich in calcium in a form that is easily digested and absorbed by the body. Sources include milk, yogurt, and cheese.

Vegetables and greens: Many vegetables, especially leafy green ones, are rich sources of calcium. Try turnip greens, mustard greens, collard greens, kale, romaine lettuce, celery, broccoli, fennel, cabbage, summer squash, green beans, Brussels sprouts, asparagus, and crimini mushrooms.

Beans: For another rich source of calcium, try black beans, pinto beans, kidney beans, white beans, black-eyed peas, or baked beans.

Herbs and spices: For a small but tasty calcium boost, flavor your food with basil, thyme, dill weed, cinnamon, peppermint leaves, garlic, oregano, rosemary, and parsley.

Other foods: More good sources of calcium include salmon, sablefish (black cod), tofu, oranges, almonds, sesame seeds, blackstrap molasses (black treacle), and sea vegetables. And don’t forget about calcium-fortified foods such as cereals and orange juice.

Calcium content in food

Calcium content in food

Food

Serving

Calcium (mg)

Skim or whole milk

1 cup

285-306

Fruit yogurt

8 oz.

345

Swiss cheese

1 oz.

224

Canned sardines

4 oz.

325

Collards (boiled)

1 cup

358

Figs (medium, dried)

10

269

Orange juice (calcium-fortified)

1 cup

270

Tofu

1/2 cup

258

Soybeans

1 cup

175

Oatmeal (instant)

1 packet

163

White beans

1 cup

161

Canned salmon

3 oz.

181

Firm tofu

¼ block

163

Cooked spinach

1 cup

245

Sources: Bowes and Church’s Food Values of Portions Commonly Used & The George Mateljan Foundation for The World’s Healthiest Foods

Calcium and milk: The pros and cons

There is some debate in the nutrition world over the benefits of dairy products. Many nutritionists believe that consuming milk and dairy products will help prevent osteoporosis. On the other hand, some believe that eating a lot of dairy will do little to prevent bone loss and fractures and may actually contribute to other problems.

One thing, however, is certain: milk and other dairy products contain a lot of calcium in a highly absorbable form. Dairy products are a quick and easy way to get calcium in your diet, one you may already be enjoying on a regular basis. But you should also be aware of the potential downsides.

Dairy products are often high in saturated fat. While many prominent health organizations recommend that you limit your saturated fat intake and choose low- or non-fat dairy foods, an increasing body of research shows that eating whole-milk dairy products is linked to less body fat and lower levels of obesity. This may be because full-fat dairy makes you feel fuller, faster, and keeps you feeling satisfied for longer, thus helping you to eat less overall. Low-fat and non-fat dairy products also tend to contain lots of hidden sugar to make up for the loss of taste, which can be far more detrimental to your health and weight than the saturated fat it’s replaced.

Most milk contains high levels of estrogen. Some studies show a possible link between the natural estrogens found in milk and breast, prostate, and testicular cancer, which rely on sex hormones to grow. Part of the problem is modern dairy practices, where the cows are fed synthetic hormones and antibiotics, kept continuously pregnant, and milked over 300 days per year. The more pregnant the cow, the higher the hormones in the milk. Organic milk comes from cows that are grass-fed and not given synthetic hormones or other additives, although organic milk can still be high in natural hormones. Because both natural and synthetic hormones are found in the milk fat, skim milk has a much lower level.

Many people are lactose intolerant, meaning they are unable to digest lactose, a sugar found in milk and milk products. Symptoms range from mild to severe, and include cramping, bloating, gas, and diarrhea. Beyond the discomfort it causes, lactose intolerance can also interfere with calcium absorption from dairy. Certain groups are much more likely to have lactose intolerance: 90 percent of Asians, 70 percent of blacks and Native Americans, and 50 percent of Hispanics are lactose intolerant, compared to about 15 percent of Caucasians.

If you are lactose intolerant but still want to enjoy dairy:

  1. Before eating dairy, take a pill (capsule or chewable tablet) containing enzymes that digest milk sugar.
  2. Buy milk that has the lactase enzyme added to it.
  3. Experiment to see how you do if you eat small portions of dairy and gradually increase the serving size.
  4. Try fresh, unprocessed (raw) milk. While there is limited research, some people find that it’s the pasteurization of milk that causes their lactose intolerance. 
  5. Combine dairy with other foods. This may lessen your symptoms.
  6. You may be able to tolerate cheese, which has less lactose than milk. Aged cheeses, in particular, have very little lactose (Parmesan, cheddar, Swiss).

The bottom line for getting calcium from dairy products

If you choose to consume dairy, then it’s best to opt for organic or raw milk products when possible to decrease your exposure to synthetic hormones and other additives. And if you decide that dairy is not the best choice for you, or you can’t tolerate milk products, there are other ways to include calcium in your diet.

Calcium-rich foods: Tips for upping your calcium intake

When you eat a diet rich in whole foods—vegetables, whole grains, nuts, seeds, and fruits—not only do you get a wonderful variety of tastes on your plate, but you also give your body the different nutrients, including calcium, that it needs. To boost your daily intake, try to include calcium-rich foods in multiple meals or snacks.

Tips for adding more dairy to your diet—even if you don’t like plain milk

  1. Use milk instead of water when making oatmeal or other hot breakfast cereals.
  2. Substitute milk for some of the liquid in soups such as tomato, squash, pumpkin, curries, etc.
  3. Milk can be added to many sauces or used as the base in sauces such as Alfredo and Béchamel sauce.
  4. Make whole-wheat pancakes and waffles using milk or yogurt.
  5. Get creative with plain yogurt. Use it to make a dressing or a dip, or try it on potatoes in place of sour cream.
  6. Add milk or yogurt to a fruit smoothie. You can even freeze blended smoothies for popsicles.
  7. Enjoy cheese for dessert or as a snack. Try cheddar, mozzarella, Gouda, jack, Parmesan, or a type of cheese you’ve never had before.

Tips for getting your calcium from non-dairy sources

Greens, herbs and spices can easily be added to soups, casseroles, or stir-fries. Greens that are especially good are: kale, collard greens, and parsley. Also good: turnip greens, dandelion greens, mustard greens, beet greens, broccoli, and cabbage. Spice up these and other dishes with garlic, basil, thyme, oregano, and rosemary to add more nutrients.

Eat dark green leafy salads with your meals. Try romaine hearts, arugula, butter lettuce, mesclun, watercress, or red leaf lettuce (avoid iceberg lettuce as it has very little nutrient value). You can also add herbs to the salads or the dressings for flavor and nutrients—dill and basil taste especially good in salads.

Add extra servings of veggies to your meals, i.e. asparagus, fresh green peas, broccoli, cabbage, okra, bok choy.

Top salads or make a sandwich with canned fish or crustaceans with bones, such as sardines, pink salmon, and shrimp.

Use beans/legumes as part of your meals. They are wonderful in stews, chili, soup, or as the protein part of a meal. Kinds to try: tofu, tempeh, black-eyed peas, black beans, and other dried beans. You can also snack on edamame.

Start your day with oats. Steel cut oats or rolled oats make a wonderfully comforting and filling breakfast. For an added punch include cinnamon

Snack on nuts and seeds such as almonds and sesame seeds. You can also add these to your morning oatmeal.

Drink tea. Try green tea, which you can substitute for coffee, as well as herbal teas and infusions, such as oatstraw, nettle, and red clover.

Order or prepare sandwiches on whole grain wheat bread.

Beyond calcium: Other nutrients for healthy bones

When it comes to healthy bones and preventing osteoporosis, calcium alone is not enough. There are a number of other vital nutrients that help your body absorb and make use of the calcium you consume. The most important of these are magnesium, vitamin D, phosphorus, and vitamin K. Other nutrients such as vitamin C and vitamin B12 may also play an important role in bone development.

Calcium and magnesium

Magnesium helps your body absorb and retain calcium. Magnesium works closely with calcium to build and strengthen bones and prevent osteoporosis. Since your body is not good at storing magnesium, it is vital to make sure you get enough of it in your diet. Magnesium is found in nuts, seeds, whole grains, seafood, legumes, tofu, and many vegetables.

  • Swiss chard and spinach are excellent sources of magnesium. Include spinach in your salads or add chard to soup.
  • Eat more summer squash, turnip and mustard greens, broccoli, sea vegetables, cucumbers, green beans, and celery.
  • Replace refined grains (i.e. white flour and white rice) with whole grains.
  • Add pumpkin, sesame, flax, or sunflower seeds to cereal, salad, soup, and other dishes.
  • Snack on nuts (almonds and cashews are especially high in magnesium).
  • Reduce sugar and alcohol, which increase the excretion of magnesium.

Calcium and vitamin D

Vitamin D is another critical nutrient that helps the body absorb calcium and regulates calcium in the blood. Your body synthesizes vitamin D when exposed to the sun. However, a large percentage of people are vitamin D deficient—even those living in sunny climates.

If you don’t spend at least 15 minutes outside in the sun each day or you live above 40 degrees latitude (north of San Francisco, Denver, Boston, Rome, and Beijing, or south of Buenos Aires and Wellington), you may need an extra vitamin D boost. Good food sources of vitamin D include:

  1. fortified milk
  2. eggs
  3. cheese
  4. fortified cereal
  5. butter
  6. cream
  7. fish
  8. shrimp
  9. oysters

You may also want to consider taking a vitamin D supplement. Optimal vitamin D intake is between 1,000 IU and 2,000 IU (international units) per day.

Calcium and phosphorus

Phosphorus works with calcium to build bones. But again, it’s important to get the balance right: too much phosphorus will cause your body to absorb less calcium and can even be toxic. While the RDA for adults is 700 mg a day, most people get enough phosphorus from food without needing supplements. Good sources of phosphorus include:

  1. dairy
  2. fish (cod, salmon, tuna)
  3. pork
  4. poultry
  5. lentils
  6. nuts
  7. whole grains

Calcium and vitamin K

Vitamin K helps the body regulate calcium and form strong bones. Include vitamin K in your diet by eating green, leafy vegetables or taking a supplement with vitamin K. You should be able to meet the daily recommendation for vitamin K (120 micrograms for men; 90 micrograms for women) by simply eating one or more servings per day of broccoli, Brussels sprouts, dark green lettuce, collard greens, or kale.

Vitamin C and vitamin B12

Less is known about the role of these vitamins in bone health. However, new research suggests that vitamin C and vitamin B12 may play important roles in bone health and the prevention of osteoporosis.

  • Studies have indicated that consuming foods rich in vitamin C may help to prevent bone loss. Good sources include citrus fruit, such as oranges and grapefruit, strawberries, kiwi, mango, Brussels sprouts, and green bell peppers.
  • Studies have also found a link between vitamin B12 levels and bone density and osteoporosis. Good sources of B12 include seafood such as salmon, haddock, and canned tuna, as well as milk, yogurt, eggs, and cottage cheese.

 

Other tips for building strong bones and preventing osteoporosis

In addition to adding calcium-rich foods to your diet, there are a few other important things you can do to strengthen your bones and keep them that way.  You can also minimize the amount of calcium you lose by reducing your intake of certain kinds of foods and other substances that deplete your body’s calcium stores.

Eat more alkali, less acid foods

There’s growing evidence that foods that create acids in the body can lead to bone depletion, especially in older adults. Acid doesn’t come from acidic foods as you’d expect, but rather from foods that get broken down into acids. These are primarily cereal grains and protein.

Of course, just about every article on healthy eating will tell you that eating more whole grains is a good thing, as is eating quality protein like fish and dairy. If this seems confusing, you’re not alone.

The thing to remember about all aspects of healthy eating is that balance is key. In this case, it’s important to eat plenty of alkaline foods—fruits and vegetables—in order to balance out or neutralize the acid from the protein and cereal grains in your diet. To prevent calcium loss (and improve many other aspects of your health), it’s also important to reduce your intake of refined cereal grains from products such as white bread, pizza dough, donuts, muffins, and cookies, and limit your protein intake from processed meat such as hotdogs, sausages, and salami. In other words, eat more fruit and veggies and reduce your intake of “bad” proteins and grains, not the good stuff.

For lifelong bone health, exercise is key

When it comes to building and maintaining strong bones, exercise is essential. Studies show that the risk of osteoporosis is lower for people who are active, especially for those who do weight-bearing activities at least three times a week. Exercise also increases your muscle strength and coordination, which helps you avoid falls and other situations that cause fractures.

There are many different ways to include weight-bearing exercises in your life. Some examples are walking, dancing, jogging, weightlifting, stair climbing, racquet sports, and hiking. Find something that you enjoy doing and make it a regular activity.

Minimize calcium-draining substances

There are a number of foods and substances that, when consumed in excess, drain calcium from your bones and deplete your body’s calcium stores.

Salt – Eating too much salt can contribute to calcium loss and bone breakdown. What you can do: reduce packaged and convenience foods, fast foods, and processed meats which are often high in sodium. Instead of salt, try using herbs and spices to enhance the taste of food (and boost your calcium intake).

Caffeine – Drinking more than 2 cups of coffee a day can lead to calcium loss. The amount lost can have a significant impact on older people with already low calcium levels. You can buffer the effects to an extent by drinking coffee with milk.

Alcohol – Alcohol inhibits calcium absorption and disrupts your body’s calcium balance in a number of ways. Try to keep your alcohol consumption to no more than 7 drinks per week.

Soft drinks – It’s best to avoid drinking soft drinks and sodas regularly. In order to balance the phosphates in soft drinks, your body draws calcium from your bones, which is then excreted. Opt for water or calcium-fortified orange juice instead.

Calcium supplements: What you need to know

While food is the best source of calcium, making up any shortfall in your diet with supplements is another option. But it’s important not to take too much. There’s no evidence that taking more than the recommended dietary allowance (RDA) is beneficial. In fact, recent studies suggest that taking high daily doses of calcium supplements (1,000 mg or more) may damage the heart and have other negative health effects. It also matters what type of calcium you take and how you take it.

Calcium citrate is a highly absorbable calcium compound. Calcium citrate can be taken at any time, but absorption is best when taken with a meal.

Calcium ascorbate and calcium carbonate are not as easily absorbed as calcium citrate. Absorption is better when taken with food or soon after a meal.

Be smart about calcium supplements        

Don’t take more than 500 mg at a time. Your body can only absorb a limited amount of calcium at one time, so it is best to consume calcium in small doses throughout the day.

Don’t take more than the recommended amount for your age group. Take into account the amount of calcium you get from food. And remember: more isn’t better; it may even be harmful.

Take your calcium supplement with food. All supplemental forms of calcium are best absorbed when taken with food. If it’s not possible to take your supplement with food, choose calcium citrate.

Purity is important. It’s best to choose calcium supplements with labels that state “purified” or, if you’re in the U.S., have the USP (United States Pharmacopeia) symbol. Avoid supplements made from unrefined oyster shell, bone meal, or dolomite that don’t have the USP symbol because they may contain high levels of lead or other toxic metals.

Be aware of side effects. Some people do not tolerate calcium supplements as well as others and experience side effects such as acid rebound, gas, and constipation. For acid rebound, switch from calcium carbonate to calcium citrate. For gas or constipation, try increasing your intake of fluids and high-fiber foods.

Check for possible drug interactions. Calcium, magnesium, and vitamin K supplements can interfere with other medications and vitamins you’re taking, including heart medicine, certain diuretics, antacids, blood thinners, and some cancer drugs. Talk with your doctor or pharmacist about possible interactions. Any medications that you take on an empty stomach should NOT be taken with calcium.

Calcium and preventing osteoporosis: The bottom line

Try to hit your daily targets for the following foods, nutrients, and activities:

Daily Target What You Need to Know

Calcium

Aged 19-50: 1,000mg

Over 50: 1,200mg

Food is the best source of calcium. Use a supplement only to make up any short fall in your diet.

Vitamin D

Aged 18-70: 600 IU

Over 70: 800 IU

If you live north of San Francisco, Denver, Boston, Rome, and Beijing, or south of Wellington you may need an extra vitamin D boost during winter.

Protein

Aged 18-70: 0.4g of protein per lb. of body weight

Over 70: 0.5 to 0.7g per lb. of body weight

This translates to at least 65 grams of protein for a 180lb adult, or 68 to 102g of protein for an older person weighing 150 lbs.

Fruits & Vegetables

At least 5 one-cup servings

The best way to neutralize excess acid.

Exercise (weight-bearing)

30 minutes or more

Choose walking, dancing, jogging, weightlifting, stair climbing, racquet sports, or hiking.

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8. Linking to the ITMC
The ITMC offers a non-assignable, non-transferable, and non-exclusive license to link to the ITMC'S web sites, using the ITMC logos and search boxes, subject to the following provisions. The ITMC logos and search boxes may be placed on a Web site for the sole purpose of creating a link to the ITMC and allowing users of your site to access the ITMC. The ITMC logos and search boxes may not be used for any other purpose, including, among other purposes, to suggest sponsorship by, or affiliation with, or endorsement by the ITMC. The ITMC logos and search boxes may only be used in accordance with the instructions found here, and may only be used in the exact size, shape, colors, design, and configuration as found on those web pages. The ITMC logos and search boxes may not be altered in any manner. The ITMC logos and search boxes must appear by themselves, with reasonable spacing (at least the height of the logo) between each side of the applicable logo or search box and other graphic or textual elements. The ITMC logos and search boxes may not be used to disparage the ITMC, its products or services, or in a manner which, in ITMC's reasonable judgment, may diminish or otherwise damage ITMC's good will in the ITMC logos. By using any such ITMC logo or search box, you acknowledge that the ITMC has exclusive rights to the logo or search box, and that all good will generated through your use of the logo or search box will inure to the benefit of the ITMC. ITMC reserves the right to revoke this license or to alter its terms from time to time, for any or no reason, with or without notice. ITMC reserves the right to take action against any use that does not conform to these provisions.

9. NO LICENSE; INTELLECTUAL PROPERTY OF ITMC AND OTHERS
Except as expressly provided, nothing within any of the WEBSITE shall be construed as conferring any license under any of the ITMC's or any third party's intellectual property rights, whether by estoppel, implication, waiver, or otherwise. Without limiting the generality of the foregoing, you acknowledge and agree that certain Content available through and used to operate the ITMC and the WEBSITE is protected by copyright, trademark, patent, or other proprietary rights of ITMC and its affiliates, licensors, and service providers. Except as expressly provided to the contrary, you agree not to modify, alter, or deface any of the trademarks, service marks, or other intellectual property made available by ITMC in connection with the WEBSITE. You agree not to hold yourself out as in any way sponsored by, affiliated with, or endorsed by ITMC, any of ITMC's affiliates, or any of ITMC's service providers. You agree not to use any of the trademarks or service marks or other Content accessible through the ITMC of any purpose other than the purpose for which such Content is made available to users by ITMC. You agree not to defame or disparage ITMC, the trademarks or service marks of ITMC, or any aspect of the WEBSITE. You agree not to adapt, translate, modify, decompile, disassemble, or reverse engineer the WEBSITE or any software or programs used in connection with the WEBSITE or the ITMC.

10. INDEMNITY AND RELEASE
By using the ITMC web sites you agree to indemnify ITMC, Inc. and its parents, subsidiaries, affiliates, officers, employees, and licensors and hold them harmless from any and all claims and expenses, including attorney's fees, arising from your use of the ITMC web sites, your use of the WEBSITE, or your submission of ideas and/or related materials to ITMC or from any person's use of any account or password you maintain with any portion of the ITMC, regardless of whether such use is authorized by you. By using the ITMC, using the WEBSITE, or submitting any ideas and/or related materials to ITMC, you are hereby agreeing to release ITMC and its parents, subsidiaries, affiliates, officers, employees, and licensors from any and all claims, demands, debts, obligations, damages (actual or consequential), costs, and expenses of any kind or nature whatsoever, whether known or unknown, suspected or unsuspected, disclosed or undisclosed, that you may have against them arising out of or in any way related to such disputes and/or to the WEBSITE or to any disputes regarding use of ideas and/or related materials submitted to ITMC. YOU HEREBY AGREE TO WAIVE ALL LAWS THAT MAY LIMIT HE EFFICACY OF SUCH RELEASES. FOR EXAMPLE, YOU SPECIFICALLY AGREE TO WAIVE THE PROVISIONS OF CALIFORNIA CIVIL CODE SECTION 1542, WHICH PROVIDES

"A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH IS KNOWN BY HIM MUST HAVE MATERIALLY AFFECTED HIS SETTLEMENT WITH THE DEBTOR."

11. LIMITATION OF ACTIONS
You acknowledge and agree that, regardless of any statute or law to the contrary, any claim or cause of action you may have arising out of, or relating to, your use of the ITMC or the WEBSITE must be filed within one (1) year after such claim or cause of action arises, or forever be barred.

12. FAIR USE
The ITMC publishes excerpts and summaries from copyrighted works under Fair Use, which allows the use of copyrighted materials for purposes of commentary and criticism for the public interest. ITMC transforms summaries of the original copyrighted work into a new format and adds new information and value in the form of commentary or criticism.

ITMC has no intention to compete with the original copyrighted content. Rather, it is ITMC's intention to promote such content and deliver readers to such content. Accordingly, when ITMC cites a copyrighted work for commentary or criticism, ITMC acknowledges the original source and places a clickable link that offers users the opportunity to click directly to the original source of such information. The original publishers benefit from such links in terms of delivered audience, attention and potential advertising revenues, for which ITMC requests absolutely no payment or consideration.

13. INTELLECTUAL PROPERTY INFRINGEMENT CLAIMS
It is the policy of the ITMC to respond expeditiously to claims of intellectual property infringement. ITMC will promptly process and investigate notices of alleged infringement and will take appropriate actions under the Digital Millennium Copyright Act ("DMCA") and other applicable intellectual property laws. Upon receipt of notices complying or substantially complying with the DMCA, the ITMC will act expeditiously to remove or disable access to any material claimed to be infringing or claimed to be the subject of infringing activity and will act expeditiously to remove or disable access to any reference or link to material or activity that is claimed to be infringing. The ITMC will terminate access for subscribers and account holders who are repeat infringers. Notices of claimed infringement should be directed to: contact@theitmc.com

Please put "Notice of Infringement" in the subject line of all such notifications. When ITMC removes or disables access to any material claimed to be infringing, ITMC may attempt to contact the user who has posted such material in order to give that user an opportunity to respond to the notification, although ITMC makes no promise to do so. Any and all counter notifications submitted by the user will be furnished to the complaining party. ITMC will give the complaining party an opportunity to seek judicial relief in accordance with the DMCA before ITMC replaces or restores access to any material as a result of any counter notification.

14. ARBITRATION, GOVERNING LAW AND FORUM FOR DISPUTES
Unless expressly stated to the contrary elsewhere within the WEBSITE, all legal issues arising from or related to the use of the WEBSITE shall be construed in accordance with, and all questions with respect thereto shall be determined by, the laws of Taiwan, R.O.C. applicable to contracts entered into and wholly to be performed within said state. Any controversy or claim arising out of or relating to these Terms and Conditions or any user's use of the WEBSITE shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis, and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in Taiwan, R.O.C., and judgment on the arbitration award may be entered into in any state or federal court in Taiwan, R.O.C. having jurisdiction thereof. Any party seeking temporary or preliminary injunctive relief may do so in any state or federal court in Taiwan, R.O.C. having jurisdiction thereof. Except as set forth above, the state and federal courts of Taiwan, R.O.C. shall be the exclusive forum and venue to resolve disputes arising out of or relating to these Terms and Conditions or any user's use of the WEBSITE. By using the WEBSITE and thereby agreeing to these Terms and Conditions, users consent to personal jurisdiction and venue in the state and federal courts in Taiwan, R.O.C. with respect to all such disputes.

15. CHANGES IN TERMS AND CONDITIONS AND CHANGES IN WEBSITE
The ITMC reserves the right to modify the WEBSITE from time to time, for any reason, and without notice, including the right to terminate the WEBSITE. The ITMC reserves the right to modify these Terms and Conditions from time to time, without notice. Please review these Terms and Conditions from time to time so you will be apprised of any changes.

16. MERGER
These Terms and Conditions constitute the entire agreement between the parties with respect to the subject matter contained herein and supersedes any other agreement, proposals and communications, written or oral, between ITMC's representations and you with respect to the subject matter hereof; except that any other terms and conditions located on any individual ITMC web site or in connection with the WEBSITE are incorporated herein by reference to the extent they do not conflict with these Terms and Conditions. To the extent that any other terms and conditions or terms of service conflict with these Terms and Conditions, those other provisions shall control with respect to the use of the particular web site and any information available on or through the web site or the respective content location at which those other provisions may be found.

17. NON-WAIVER AND SEPARABILITY
ITMC's failure to exercise any right or provision of these Terms and Conditions shall not constitute a waiver of such right or provision. If a court of competent jurisdiction holds any provision of these Terms and Conditions to be invalid, the parties nevertheless agree that the court should endeavor to give effect to the parties' intentions as reflected in the provision, and agree that the other provisions of these Terms and Conditions remain in full force and effect.

18. NO RESALE, ASSIGNMENT, OR SUBLICENSING
You agree not to resell, assign, sublicense, otherwise transfer, or delegate your rights or obligations under these Terms and Conditions without prior express written authorization of ITMC.

19. SUCCESSORS AND ASSIGNS
Without in any way limiting the prohibition on your resale, assignment, sublicensing, or other transfer of rights or obligations, these Terms and Conditions shall be binding upon and inure to the benefit of the parties hereto and their respective heirs, successors, and assigns.

20. TERMINATION; SURVIVAL
These Terms and Conditions shall continue in effect for as long as you use the WEBSITE, unless specifically terminated earlier by ITMC. All provisions of these Terms and Conditions which impose obligations continuing in their nature shall survive termination of these Terms and Conditions.

21. COMMUNICATIONS WITH USERS
You consent to receive communications from ITMC concerning your use of the WEBSITE ("Communications"). The Communications may be those that ITMC is required to send to you by law concerning the WEBSITE ("Required Communications"). The Communications may also be those that ITMC sends to you for other reasons. You consent to receive Communications electronically. ITMC may provide these Communications to you by sending an email to the email address you provided or by posting the Communication on the ITMC. You also consent to receive Communications by telephone or by postal mail sent to the postal address you provided in connection with your account, if any. You may change the email or postal address to which ITMC sends Communications by visiting your account information page.

22. SUBMISSIONS OF IDEAS
The ITMC is always improving its WEBSITE and developing new features. If you have ideas regarding improvements or additions to the ITMC, we would like to hear them -- but any submission will be subject to these Terms and Conditions. UNDER NO CIRCUMSTANCES SHALL ANY DISCLOSURE OF ANY IDEA OR RELATED MATERIALS TO ITMC BE SUBJECT TO ANY OBLIGATION OF CONFIDENTIALITY OR EXPECTATION OF COMPENSATION. BY SUBMITTING THE IDEA AND/OR ANY RELATED MATERIAL TO ITMC, YOU ARE WAIVING ANY AND ALL RIGHTS THAT YOU MAY HAVE IN THE IDEA OR ANY RELATED MATERIALS AND ARE REPRESENTING AND WARRANTING TO ITMC THAT THE IDEA AND/OR RELATED MATERIALS ARE WHOLLY ORIGINAL WITH YOU, THAT NO ONE ELSE HAS ANY RIGHTS IN THE IDEA AND/OR MATERIALS AND THAT ITMC IS FREE TO IMPLEMENT THE IDEA AND TO USE THE MATERIALS IF IT SO DESIRES, AS PROVIDED OR AS MODIFIED BY ITMC, WITHOUT OBTAINING PERMISSION OR LICENSE FROM ANY THIRD PARTY.

23. VIOLATIONS OF TERMS AND CONDITIONS
Should you violate these Terms and Conditions or any other rights of ITMC and the ITMC, ITMC reserves the right to pursue any and all legal and equitable remedies against you, including, without limitation, terminating any and all access and or user accounts on any and all of the ITMC web sites.

24. SUBMITTED CONTENT
You hereby agree that all content you submit to ITMC, via web forms, email to the editor, email to employees, phone calls, faces or other form of communication shall become the sole property of ITMC and may be used by ITMC in any way whatsoever, without limitation.

We hope your enjoyment of ITMC' WEBSITE will be enhanced by the application of these Terms and Conditions. It is our belief that your understanding of the guidelines we have set forth will allow the ITMC community to continue to be a place where each of us can prosper, grow, and enjoy ourselves within an open and non-threatening environment. Thank you for taking the time to read these Terms and Conditions and we hope you enjoy our WEBSITE.

Privacy Policy

This Privacy Policy statement is made by the ITMC ("ITMC", "we", "us" or "our") and is effective as of 25th May 2018. Here at ITMC.com, we are committed to you and to protecting your privacy rights. We are committed to fulfilling our responsibilities under the European Union's General Data Protection Regulation ("GDPR") in relation to the collection, retention, use, and other processing of personal data that is obtained when EU data subjects visit and interact with the Site. We may use it to periodically inform you about changes on our Web Site and new products and services. We do not sell, trade or rent your personal information to any person or entity not authorized by or associated with us.

ITMC's Privacy Commitment

ITMC ask for only the least amount of information necessary, gathering only what we believe is essential for doing business, or for the specific transaction at hand. We let customers know the information we have on them and allow them to opt out of specific engagements.

The goal of this policy is to make explicit the information we gather on our customers and users, how we will use it, and how we will not. This policy is unfortunately longer than we would like, but we must unambiguously address all the relevant cases. We will try and keep the language simple and direct as much as possible.

Scope of this Privacy Policy

This Privacy Policy applies to the products and services provided by ITMC through these websites, our mobile applications, and applications posted by ITMC on ITMC' websites. This Privacy Policy does not apply to any of our websites, products or services that have a separate privacy policy.

This Privacy Policy is divided into two parts:

Part I – Information ITMC.com collects and controls

This part deals with how ITMC collects and uses information about website visitors, potential customers, users of ITMC's products and services, and others who contact ITMC through forms or email addresses published on or linked to our websites.

Part II – General

This part deals with topics that are relevant to other general topics such as ITMC's security commitments and how we will inform you when we change this Privacy Policy.

Part I – Information ITMC collects and controls

What information ITMC collects

We collect information about you only if we need the information for some legitimate purpose. ITMC will have information about you only if (a) you have provided the information yourself or (b) ITMC has automatically collected the information. Below we describe the various scenarios that fall under each of those three categories and the information collected in each one.

Information that you provide us

  1. Account signup: When you sign up for an account to access one or more of our services, we ask for information such as your name and email address to complete the account signup process. You may also be required to choose a unique username and a password for accessing the created account.
  2. Summit registrations and other form submissions: We record information that you submit when you (i) register for any event such as webinars or seminars, (ii) subscribe to our newsletter or any other mailing list, (iii) submit a form in order to download ebooks, whitepaper, or other materials, (iv) participate in contests or respond to surveys, or (v) submit a form to request customer support or to contact ITMC for any other purpose.
  3. Payment processing: When you buy something from us, we ask you to provide your name, contact information, and credit card information or other payment account information. When you submit your card information, we store the name and address of the cardholder, the expiry date and the last four digits of the credit card number. We do not store the actual credit card number. For quick processing of future payments, if you have given us your approval, we may store your credit card information or other payment information in an encrypted format in the secured servers of our Payment Gateway Service Providers.
  4. Testimonials: When you authorize us to post testimonials about our products and services on websites, we may include your name and other personal information in the testimonial. You will be given an opportunity to review and approve the testimonial before we post it. If you wish to update or delete your testimonial, you can contact us at contact@theitmc.com
  5. Interactions with ITMC: We may record, analyze and use your interactions with us, including email, telephone, and chat conversations with our sales and customer support professionals, for improving our interactions with you and other customers.

Information that we collect automatically

  1. Log files: Like most standard website servers, we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user's movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to other personally identifiable information.
  2. Cookies and Other Similar Technologies: Technologies such as cookies or similar technologies are used by ITMC. These technologies are used in analyzing trends, administering the site, and to gather demographic information about our user base as a whole.

How We Use Cookies and Other Similar Technologies

To improve the user experience of our Site, ITMC may use the following "cookies".

Provider Purpose
Disqus To enable comment and discussion features on our website.
Vimeo To enable functionality with video features.
Facebook Connect To enable functionality with social media features.
Pinterest To enable functionality with social media features.
Twitter Button To enable functionality with social media features.
SteemIt To enable functionality with social media
Mewe To enable functionality with social media
Gab.ai To enable functionality with social media

Purposes for using information

In addition to the purposes mentioned above, we may use your information for the following purposes:

Your choice in information use

Opt out of non-essential electronic communications: You may opt out of receiving newsletters and other non-essential messages by using the 'unsubscribe' function included in all such messages. However, you will continue to receive notices and essential transactional emails.

Disable cookies: You can disable browser cookies before visiting our websites. However, if you do so, you may not be able to use certain features of the websites properly.

Optional information: You can always choose not to fill in non-mandatory fields when you submit any form linked to our websites.

Who we share your information with

We do not sell any personal information. We share your information only in the ways that are described in this Privacy Policy, and only with parties who adopt appropriate confidentiality and security measures.

Employees and independent contractors: Employees and independent contractors of all ITMC group entities have access to the information covered in Part I on a need-to-know basis. We require all employees and independent contractors of ITMC group entities to follow this Privacy Policy for personal information that we share with them.

Third-party service providers: We may need to share your personal information and aggregated or de-identified information with third-party service providers that we engage, such as marketing and advertising partners, event organizers, web analytics providers and payment processors. These service providers are authorized to use your personal information only as necessary to provide these services to us.

Your rights with respect to information we hold about you as a controller

If you are in the European Economic Area (EEA), you have the following rights with respect to information that ITMC holds about you. ITMC undertakes to provide you the same rights no matter where you choose to live.

Right to access: You have the right to access (and obtain a copy of, if required) the categories of personal information that we hold about you, including the information's source, purpose and period of processing, and the persons to whom the information is shared

Right to rectification: You have the right to update the information we hold about you or to rectify any inaccuracies. Based on the purpose for which we use your information, you can instruct us to add supplemental information about you in our database.

Right to erasure: You have the right to request that we delete your personal information in certain circumstances, such as when it is no longer necessary for the purpose for which it was originally collected.

Right to restriction of processing: You may also have the right to request to restrict the use of your information in certain circumstances, such as when you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Right to data portability: You have the right to transfer your information to a third party in a structured, commonly used and machine-readable format, in circumstances where the information is processed with your consent or by automated means.

Right to object: You have the right to object to the use of your information in certain circumstances, such as the use of your personal information for direct marketing.

Right to complain: You have the right to complain to the appropriate supervisory authority if you have any grievance against the way we collect, use or share your information. This right may not be available to you if there is no supervisory authority dealing with data protection in your country.

Retention of information

We retain your personal information for as long as it is required for the purposes stated in this Privacy Policy. Sometimes, we may retain your information for longer periods as permitted or required by law, such as to maintain suppression lists, prevent abuse, if required in connection with a legal claim or proceeding, to enforce our agreements, for tax, accounting, or to comply with other legal obligations. When we no longer have a legitimate need to process your information, we will delete or anonymize your information from our active databases. We will also securely store the information and isolate it from further processing on backup discs until deletion is possible.

Part II – General

Children's personal information

Our products and services are not directed to individuals under 13. ITMC does not knowingly collect personal information from children who are under 13 years of age. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information. If you believe that a child under 13 years has provided personal information to us, please write to contact@theitmc.com with the details, and we will take the necessary steps to delete the information we hold about that child.

How secure is your information

At ITMC, we take data security very seriously. We have taken steps to implement appropriate administrative, technical & physical safeguards to prevent unauthorized access, use, modification, disclosure or destruction of the information you entrust to us. If you have any concerns regarding the security of your data, we encourage you to write to us at reply@ITMC.com with any questions.

Locations and international transfers

By accessing or using our products and services or otherwise providing personal information or service data to us, you consent to the processing, transfer, and storage of your personal information or Service Data within the United States of America, the European Economic Area (EEA) and other countries where ITMC operates. Such transfer is subject to a group company agreement that is based on EU Commission's Model Contractual Clauses.

External links on our websites

Some pages of our websites may contain links to websites that are not linked to this Privacy Policy. If you submit your personal information to any of these third-party sites, your personal information is governed by their privacy policies. As a safety measure, we recommend that you not share any personal information with these third parties unless you've checked their privacy policies and assured yourself of their privacy practices.

Blogs and forums

We offer publicly accessible blogs and forums on our websites. Please be aware that any information you provide on these blogs and forums may be used to contact you with unsolicited messages. We urge you to be cautious in disclosing personal information in our blogs and forums. ITMC is not responsible for the personal information you elect to disclose publicly. Your posts and certain profile information may remain even after you terminate your account with ITMC. To request the removal of your information from our blogs and forums, you can contact us at contact@theitmc.com

Social media widgets

Our websites include social media widgets such as Twitter "tweet" buttons that let you share articles and other information. These widgets may collect information such as your IP address and the pages you navigate in the website, and may set a cookie to enable the widgets to function properly. Your interactions with these widgets are governed by the privacy policies of the companies providing them.

Disclosures in compliance with legal obligations

We may be required by law to preserve or disclose your personal information and service data to comply with any applicable law, regulation, legal process or governmental request, including to meet national security requirements.

Enforcement of our rights

We may disclose personal information and service data to a third party if we believe that such disclosure is necessary for preventing fraud, investigating any suspected illegal activity, enforcing our agreements or policies, or protecting the safety of our users.

Compliance with this Privacy Policy

We make every effort, including periodic reviews, to ensure that personal information you provide is used in conformity with this Privacy Policy. If you have any concerns about our adherence to this Privacy Policy or the manner in which your personal information is used, kindly write to us contact@theitmc.com We'll contact you, and if required, coordinate with the appropriate regulatory authorities to effectively address your concerns.

Your consent

By using our Web Site, you consent to the collection and use of information by us as set forth in this privacy statement. We reserve the right to modify, alter or otherwise update our privacy policy, and we will post those changes on this page so that you will always be aware of what information we collect, how we use it, and under what limited circumstances we disclose it. Continued access or use of the Web Site shall constitute your express acceptance of any modifications, alterations or updates to this privacy statement. However, please note that unless we obtain your express consent, any revised Privacy Policy will apply only to information collected after such time as the revised Privacy Policy takes effect. If at any point we decide to use Personally Identifiable Information in a manner different from that stated at the time it was collected, we will notify you by way of email and you will then have a choice whether or not we can use such information in this different manner. If you are concerned about how your personal information is used, you should check back at Privacy Policy periodically.

Contact Information

If you have any questions regarding our privacy policy, please contact us at contact@theitmc.com.

You may also contact us at: