Can’t Sleep? How to Recognize and Treat Insomnia

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Do you struggle to get to sleep no matter how tired you are? Or do you wake up in the middle of the night and lie awake for hours, anxiously watching the clock? Insomnia is a common problem that takes a toll on your energy, mood, health, and ability to function during the day. Chronic insomnia can even contribute to serious health problems. But you don’t have to resign yourself to sleepless nights. Simple changes to your lifestyle and daily habits can put a stop to insomnia—without the need for medication.

Understanding insomnia and its symptoms

Insomnia is the inability to get the amount of sleep you need to wake up feeling rested and refreshed. Because different people need different amounts of sleep, insomnia is defined by the quality of your sleep and how you feel after sleeping—not the number of hours you sleep or how quickly you doze off. Even if you’re spending eight hours a night in bed, if you feel drowsy and fatigued during the day, you may be experiencing insomnia.

Symptoms of insomnia can include:

Difficulty falling asleep despite being tired

Trouble getting back to sleep when waking up in the night

Waking up too early in the morning

Relying on sleeping pills or alcohol to fall asleep

Not feeling refreshed after sleep

Daytime drowsiness, fatigue, or irritability

Difficulty concentrating during the day

Figuring out why you can’t sleep

In order to properly resolve your insomnia, you need to become a sleep detective. Emotional issues such as stress, anxiety, and depression cause about half of all insomnia cases. But your daytime habits, bedtime routine, and physical health can also play a major role.

Common causes of insomnia

Sometimes, insomnia only lasts a few days and goes away on its own, especially when the insomnia is tied to an obvious temporary cause, such as stress over an upcoming presentation or a painful breakup. Chronic insomnia, however, is usually tied to an underlying psychological or medical issue.

Psychological problems and emotional distress. Anxiety and depression are two of the most common causes of chronic insomnia. Other common emotional and psychological causes include chronic or significant life stress, anger, worry, grief, bipolar disorder, and trauma.

Medical problems or illness. Many medical conditions and diseases can contribute to insomnia, including asthma, allergies, Parkinson’s disease, hyperthyroidism, acid reflux, kidney disease, and cancer. Chronic pain is also a very common cause of insomnia.

Medications. Many prescription drugs can interfere with sleep, including antidepressants, stimulants for ADHD, corticosteroids, thyroid hormone, high blood pressure medications, and some contraceptives. Common over-the-counter culprits include cold and flu medications that contain alcohol, pain relievers that contain caffeine (Midol, Excedrin), diuretics, and slimming pills.

Sleep disorders. Insomnia is itself a sleep disorder, but it can also be a symptom of other sleep disorders, including sleep apnearestless legs syndrome, and circadian rhythm disturbances tied to jet lag or late-night shift work.

Causes of insomnia you may overlook (and that are within your power to change!)

It’s important to identify all possible causes of your insomnia, including things you’re doing during the day or leading up to bedtime that interfere with quality sleep.

  1. Is your sleep environment noisy, too bright, or not very comfortable?
  2. Do you watch TV, play video games, or use a computer, tablet or smartphone in bed?
  3. Do you drink caffeinated beverages (coffee, tea, soda) within eight hours of bed?
  4. Do you keep an irregular sleep schedule?
  5. Do you exercise or eat late in the evening?
  6. Do you use alcohol to fall asleep?

Changing habits that disrupt sleep

If medical or emotional problems are contributing to your insomnia, treating them first is essential. But you also need to look at daytime habits and bedtime routines that contribute to sleeplessness.

Using a sleep diary to identify insomnia-inducing habits

Some habits are so ingrained that you may overlook them as a possible contributor to your insomnia. Maybe your Starbucks habit affects your sleep more than you realize. Or maybe you’ve never made the connection between your late-night TV viewing or Internet surfing and your sleep difficulties. Keeping a sleep diary is a helpful way to pinpoint habits and behaviors contributing to your insomnia.

Adopting new habits to help you sleep

Stick to a regular sleep schedule. Support your biological clock by going to bed and getting up at the same time every day, including weekends.

Avoid naps. Napping during the day can make it more difficult to sleep at night. If you feel like you have to take a nap, limit it to 30 minutes before 3 p.m.

Limit caffeine, alcohol, and nicotine. Stop drinking caffeinated beverages at least eight hours before bed. While alcohol can make you feel sleepy, it interferes with the quality of your sleep, and nicotine is a stimulant.

Avoid late meals. Try to avoid heavy, rich foods within two hours of bed. Fatty foods can take a lot of work for your stomach to digest and spicy or acidic foods can cause heartburn.

Get regular exercise. Regular exercise can improve the symptoms of insomnia, but it’s not a quick fix. It takes several months to feel the full effects. Aim for 30 minutes or more of activity on most days—but not too close to bedtime.

Develop a better bedtime routine

It’s not just what you do during the day that affects the quality of your sleep, but also those things you do to prepare your mind and body for sleep.

Make sure your bedroom is quiet, dark, and cool. Noise, light, and heat can interfere with sleep. Try using a sound machine or earplugs to hide outside noise, an open window or fan to keep the room cool, and blackout curtains or a sleep mask to block out light.

Avoid stimulating activity and stressful situations before bedtime. This includes vigorous exercise, big discussions or arguments, or catching up on work. Instead, focus on quiet, soothing activities, such as reading, knitting, or listening to soft music, while keeping lights low.

Turn off screens one hour before bedtime.The light emitted from TV, tablets, smartphones, and computers suppresses your body’s production of melatonin and can severely disrupt your sleep. Instead of emailing, texting, watching TV, or playing video games, try listening to a book on tape, a podcast, or reading by a soft light.

Coping with shift work

Working nights or irregular shifts can disrupt your sleep schedule. You may be able to limit the adverse impact with these tips:

  • Adjust your sleep-wake cycle by exposing yourself to bright light when you wake up at night, using bright lamps or daylight-simulation bulbs in your workplace, and then wearing dark glasses on your journey home to block out sunlight and encourage sleepiness.
  • Limit the number of night or irregular shifts you work in a row to prevent sleep deprivation mounting up.
  • Avoid frequently rotating shifts so you can maintain the same sleep schedule.
  • Eliminate noise and light from your bedroom during the day. Use blackout curtains or a sleep mask, turn off the phone, and use ear plugs or a soothing sound machine to block out daytime noise.

Neutralize sleep anxieties

The more trouble you have with sleep, the more it starts to invade your thoughts. You may dread going to sleep because you’re going to toss and turn for hours or be up at 2 a.m. again. Or maybe you’re worried because you have a big day tomorrow, and if you don’t get a solid eight hours, you’re sure to blow it. But agonizing about sleep only makes insomnia worse. Worrying floods your body with adrenaline, and before you know it, you’re wide-awake.

Learn to associate your bed with sleeping, not sleeplessness

Use the bedroom only for sleeping and sex. Don’t work, read, watch TV, or use your computer in bed or the bedroom. The goal is to associate the bedroom with sleep alone, so that your brain and body get a strong signal that it’s time to nod off when you get in bed.

Get out of bed when you can’t sleep. Don’t try to force yourself to sleep. Tossing and turning only amps up the anxiety. Get up, leave the bedroom, and do something relaxing, such as reading, drinking a warm cup of caffeine-free tea, taking a bath, or listening to soothing music. When you’re sleepy, go back to bed.

Move bedroom clocks out of view. Anxiously watching the minutes tick by when you can’t sleep—knowing that you’re going to be exhausted when the alarm goes off—is a surefire recipe for insomnia. You can use an alarm, but make sure you can’t see the time when you’re in bed.

It’s also helpful to challenge the negative attitudes about sleep and your insomnia problem that you’ve developed over time.

Challenging self-defeating thoughts that fuel insomnia
Self-defeating thought Sleep-promoting comeback

Unrealistic expectations: I should be able to sleep well every night like a normal person.

Lots of people struggle with sleep from time to time. I will be able to sleep with practice.

Exaggeration: It’s the same every single night, another night of sleepless misery.

Not every night is the same. Some nights I do sleep better than others.

Catastrophizing: If I don’t get some sleep, I’ll tank my presentation and jeopardize my job.

I can get through the presentation even if I’m tired. I can still rest and relax tonight, even if I can’t sleep.

Hopelessness: I’m never going to be able to sleep well. It’s out of my control.

Insomnia can be cured. If I stop worrying so much and focus on positive solutions, I can beat it.

Fortune telling: It’s going to take me at least an hour to get to sleep tonight. I just know it.

I don’t know what will happen tonight. Maybe I’ll get to sleep quickly if I use the strategies I’ve learned.

Tackle daytime stress and worries

Residual stress, worry, and anger from your day can make it difficult to fall asleep as night.

Get help with stress management.If the stress of managing work, family, or school is keeping you awake at night, learning how to handle stress in a productive way and to maintain a calm, positive outlook can help you sleep better at night.

Talk over your worries during the day with a friend or loved one. Talking face to face with someone who cares about you is a great way to relieve stress and stop you rehashing worries when it’s time to sleep. The person doesn’t need to be able to fix your problems, but just needs to be an attentive, nonjudgmental listener.

Harnessing your body’s relaxation response

If you feel wound up much of the time and unable to let go of stress at the end of the day, you may benefit from relaxation techniques such as meditation, yoga, and deep breathing. Not only do relaxation techniques help you quiet your mind and relieve tension in the body, but they also help you fall asleep faster and get back to sleep more quickly if you wake up in the middle of the night. Some popular smartphone apps can help guide you through the different relaxation methods, or you can follow these techniques:

Abdominal breathing. Breathing deeply and fully, involving not only the chest, but also the belly, lower back, and ribcage, can help relaxation. Close your eyes and take deep, slow breaths, making each breath even deeper than the last. Breathe in through your nose and out through your mouth.

Progressive muscle relaxation. Make yourself comfortable. Starting with your feet, tense the muscles as tightly as you can. Hold for a count of 10, and then relax. Continue to do this for every muscle group in your body, working your way up from your feet to the top of your head.

Mindfulness meditation. Sit quietly and focus on your natural breathing and on the way your body feels in the moment. Allow thoughts and emotions to come and go without judgment, always returning to focus on breath and your body.

It takes regular practice to learn these techniques and harness their stress-relieving power. But the benefits can be huge. You can do them as part of your bedtime routine, when you are lying down preparing for sleep, and if you wake up in the middle of the night.

Getting back to sleep if you wake up

While it’s normal to wake briefly during the night, if you’re having trouble falling back to sleep, the following tips may help.

Stay out of your head. The key to getting back to sleep is continuing to cue your body for sleep. Hard as it may be, try not to stress over your inability to fall asleep again, because that only encourages your body to stay awake. A good way to stay out of your head is to focus on the feelings and sensations in your body or to practice breathing exercises. Take a breath in, then breathe out slowly while saying or thinking the word, “Ahhh.” Take another breath and repeat.

Make relaxation (not sleep) your goal. If you find it hard to fall back asleep, try a relaxation technique such as visualization, progressive muscle relaxation, or meditation, which can be done without even getting out of bed. Remind yourself that although they’re not a replacement for sleep, rest and relaxation still help rejuvenate your body.

Do a quiet, non-stimulating activity. If you’ve been awake for more than 15 minutes, get out of bed and do a quiet, non-stimulating activity, such as reading a book. Keep the lights dim so as not to cue your body clock to wake up. Avoid using electronic screens of any kind as the light they emit stimulates the brain.

Postpone worrying and brainstorming. If you wake at night feeling anxious about something, make a brief note of it on paper and postpone worrying about it until the next day when it will be easier to resolve. Similarly, if a great idea is keeping you awake, make a note of it and postpone thinking more about it until morning.

What about sleep aids and sleeping pills?

When you’re tossing and turning at night, it can be tempting to pop a pill for relief. However, no sleeping pill will cure the underlying cause of your insomnia, and some can even make the problem worse in the long run.

Dietary supplements for insomnia

There are many herbal supplements marketed for their sleep-promoting effects. Some remedies, such as lemon balm or chamomile tea, are generally harmless, while others can have side effects and interfere with other medications and vitamins you’re taking.

Two supplements for insomnia that are considered to be safe and effective are melatonin and valerian.

Melatonin is a naturally occurring hormone that your body produces at night. Melatonin supplements may be effective for short-term use, especially in reducing jet lag. However, there are potential side effects, including next-day drowsiness.

Valerian is an herb with mild sedative effects that may help you sleep better. However, the quality of valerian supplements varies widely.

Over the counter (OTC) sleep aids

The main ingredient in over-the-counter (OTC) sleeping pills is an antihistamine, generally taken for allergies, hay fever, and cold symptoms. Sleep experts generally advise against their use because of side effects, questions about their effectiveness, and lack of information about their safety over the long term.

Prescription sleeping pills

Prescription sleep medications may provide temporary relief, but can have serious side effects and make insomnia worse in the long run. It’s best to use medication only as a last resort, and then, only on a very limited, as-needed basis. Evidence shows that lifestyle and behavioral changes make the largest and most lasting difference when it comes to insomnia.

When to seek professional treatment

If you’ve tried the insomnia self-help strategies above and are still having trouble getting the sleep you need, a doctor or sleep disorder specialist may be able to help. Seek professional help for insomnia if:

  • Your insomnia doesn’t respond to self-help
  • Your insomnia is causing major problems at home, work, or school
  • You’re experiencing scary symptoms like chest pain or shortness of breath
  • Your insomnia occurs almost every night and is getting worse

Bring a sleep diary with you. Your doctor may be able to diagnose an illness or sleep disorder that’s causing your insomnia, or refer you to a sleep specialist or cognitive behavioral therapist.

Cognitive behavioral therapy (CBT)

CBT is aimed at breaking the cycle of insomnia. Poor sleep tends to lead to stress and anxious thoughts about not being able to sleep. This in turn leads to stress and tension, which leads to poor sleeping habits, such as the use of sleeping pills. This leads to worsening insomnia and so on.

The Vicious Cycle of Insomnia

Insomnia cycle

In addition to improving sleep habits, CBT is aimed at changing thoughts and feelings about sleep that may be causing stress and contributing to your insomnia. A therapist may also recommend sleep restriction therapy, whereby you initially shorten your sleep time. The idea is that by limiting the time you spend in bed to the number of hours you actually sleep, say from 1 a.m. to 6 a.m., you’ll spend less time awake and more time asleep. As your sleep efficiency increases you’ll gradually start going to bed earlier and getting up later until you reach your optimum sleep schedule.

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Please put "Notice of Infringement" in the subject line of all such notifications. When ITMC removes or disables access to any material claimed to be infringing, ITMC may attempt to contact the user who has posted such material in order to give that user an opportunity to respond to the notification, although ITMC makes no promise to do so. Any and all counter notifications submitted by the user will be furnished to the complaining party. ITMC will give the complaining party an opportunity to seek judicial relief in accordance with the DMCA before ITMC replaces or restores access to any material as a result of any counter notification.

14. ARBITRATION, GOVERNING LAW AND FORUM FOR DISPUTES
Unless expressly stated to the contrary elsewhere within the WEBSITE, all legal issues arising from or related to the use of the WEBSITE shall be construed in accordance with, and all questions with respect thereto shall be determined by, the laws of Taiwan, R.O.C. applicable to contracts entered into and wholly to be performed within said state. Any controversy or claim arising out of or relating to these Terms and Conditions or any user's use of the WEBSITE shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis, and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in Taiwan, R.O.C., and judgment on the arbitration award may be entered into in any state or federal court in Taiwan, R.O.C. having jurisdiction thereof. Any party seeking temporary or preliminary injunctive relief may do so in any state or federal court in Taiwan, R.O.C. having jurisdiction thereof. Except as set forth above, the state and federal courts of Taiwan, R.O.C. shall be the exclusive forum and venue to resolve disputes arising out of or relating to these Terms and Conditions or any user's use of the WEBSITE. By using the WEBSITE and thereby agreeing to these Terms and Conditions, users consent to personal jurisdiction and venue in the state and federal courts in Taiwan, R.O.C. with respect to all such disputes.

15. CHANGES IN TERMS AND CONDITIONS AND CHANGES IN WEBSITE
The ITMC reserves the right to modify the WEBSITE from time to time, for any reason, and without notice, including the right to terminate the WEBSITE. The ITMC reserves the right to modify these Terms and Conditions from time to time, without notice. Please review these Terms and Conditions from time to time so you will be apprised of any changes.

16. MERGER
These Terms and Conditions constitute the entire agreement between the parties with respect to the subject matter contained herein and supersedes any other agreement, proposals and communications, written or oral, between ITMC's representations and you with respect to the subject matter hereof; except that any other terms and conditions located on any individual ITMC web site or in connection with the WEBSITE are incorporated herein by reference to the extent they do not conflict with these Terms and Conditions. To the extent that any other terms and conditions or terms of service conflict with these Terms and Conditions, those other provisions shall control with respect to the use of the particular web site and any information available on or through the web site or the respective content location at which those other provisions may be found.

17. NON-WAIVER AND SEPARABILITY
ITMC's failure to exercise any right or provision of these Terms and Conditions shall not constitute a waiver of such right or provision. If a court of competent jurisdiction holds any provision of these Terms and Conditions to be invalid, the parties nevertheless agree that the court should endeavor to give effect to the parties' intentions as reflected in the provision, and agree that the other provisions of these Terms and Conditions remain in full force and effect.

18. NO RESALE, ASSIGNMENT, OR SUBLICENSING
You agree not to resell, assign, sublicense, otherwise transfer, or delegate your rights or obligations under these Terms and Conditions without prior express written authorization of ITMC.

19. SUCCESSORS AND ASSIGNS
Without in any way limiting the prohibition on your resale, assignment, sublicensing, or other transfer of rights or obligations, these Terms and Conditions shall be binding upon and inure to the benefit of the parties hereto and their respective heirs, successors, and assigns.

20. TERMINATION; SURVIVAL
These Terms and Conditions shall continue in effect for as long as you use the WEBSITE, unless specifically terminated earlier by ITMC. All provisions of these Terms and Conditions which impose obligations continuing in their nature shall survive termination of these Terms and Conditions.

21. COMMUNICATIONS WITH USERS
You consent to receive communications from ITMC concerning your use of the WEBSITE ("Communications"). The Communications may be those that ITMC is required to send to you by law concerning the WEBSITE ("Required Communications"). The Communications may also be those that ITMC sends to you for other reasons. You consent to receive Communications electronically. ITMC may provide these Communications to you by sending an email to the email address you provided or by posting the Communication on the ITMC. You also consent to receive Communications by telephone or by postal mail sent to the postal address you provided in connection with your account, if any. You may change the email or postal address to which ITMC sends Communications by visiting your account information page.

22. SUBMISSIONS OF IDEAS
The ITMC is always improving its WEBSITE and developing new features. If you have ideas regarding improvements or additions to the ITMC, we would like to hear them -- but any submission will be subject to these Terms and Conditions. UNDER NO CIRCUMSTANCES SHALL ANY DISCLOSURE OF ANY IDEA OR RELATED MATERIALS TO ITMC BE SUBJECT TO ANY OBLIGATION OF CONFIDENTIALITY OR EXPECTATION OF COMPENSATION. BY SUBMITTING THE IDEA AND/OR ANY RELATED MATERIAL TO ITMC, YOU ARE WAIVING ANY AND ALL RIGHTS THAT YOU MAY HAVE IN THE IDEA OR ANY RELATED MATERIALS AND ARE REPRESENTING AND WARRANTING TO ITMC THAT THE IDEA AND/OR RELATED MATERIALS ARE WHOLLY ORIGINAL WITH YOU, THAT NO ONE ELSE HAS ANY RIGHTS IN THE IDEA AND/OR MATERIALS AND THAT ITMC IS FREE TO IMPLEMENT THE IDEA AND TO USE THE MATERIALS IF IT SO DESIRES, AS PROVIDED OR AS MODIFIED BY ITMC, WITHOUT OBTAINING PERMISSION OR LICENSE FROM ANY THIRD PARTY.

23. VIOLATIONS OF TERMS AND CONDITIONS
Should you violate these Terms and Conditions or any other rights of ITMC and the ITMC, ITMC reserves the right to pursue any and all legal and equitable remedies against you, including, without limitation, terminating any and all access and or user accounts on any and all of the ITMC web sites.

24. SUBMITTED CONTENT
You hereby agree that all content you submit to ITMC, via web forms, email to the editor, email to employees, phone calls, faces or other form of communication shall become the sole property of ITMC and may be used by ITMC in any way whatsoever, without limitation.

We hope your enjoyment of ITMC' WEBSITE will be enhanced by the application of these Terms and Conditions. It is our belief that your understanding of the guidelines we have set forth will allow the ITMC community to continue to be a place where each of us can prosper, grow, and enjoy ourselves within an open and non-threatening environment. Thank you for taking the time to read these Terms and Conditions and we hope you enjoy our WEBSITE.

Privacy Policy

This Privacy Policy statement is made by the ITMC ("ITMC", "we", "us" or "our") and is effective as of 25th May 2018. Here at ITMC.com, we are committed to you and to protecting your privacy rights. We are committed to fulfilling our responsibilities under the European Union's General Data Protection Regulation ("GDPR") in relation to the collection, retention, use, and other processing of personal data that is obtained when EU data subjects visit and interact with the Site. We may use it to periodically inform you about changes on our Web Site and new products and services. We do not sell, trade or rent your personal information to any person or entity not authorized by or associated with us.

ITMC's Privacy Commitment

ITMC ask for only the least amount of information necessary, gathering only what we believe is essential for doing business, or for the specific transaction at hand. We let customers know the information we have on them and allow them to opt out of specific engagements.

The goal of this policy is to make explicit the information we gather on our customers and users, how we will use it, and how we will not. This policy is unfortunately longer than we would like, but we must unambiguously address all the relevant cases. We will try and keep the language simple and direct as much as possible.

Scope of this Privacy Policy

This Privacy Policy applies to the products and services provided by ITMC through these websites, our mobile applications, and applications posted by ITMC on ITMC' websites. This Privacy Policy does not apply to any of our websites, products or services that have a separate privacy policy.

This Privacy Policy is divided into two parts:

Part I – Information ITMC.com collects and controls

This part deals with how ITMC collects and uses information about website visitors, potential customers, users of ITMC's products and services, and others who contact ITMC through forms or email addresses published on or linked to our websites.

Part II – General

This part deals with topics that are relevant to other general topics such as ITMC's security commitments and how we will inform you when we change this Privacy Policy.

Part I – Information ITMC collects and controls

What information ITMC collects

We collect information about you only if we need the information for some legitimate purpose. ITMC will have information about you only if (a) you have provided the information yourself or (b) ITMC has automatically collected the information. Below we describe the various scenarios that fall under each of those three categories and the information collected in each one.

Information that you provide us

  1. Account signup: When you sign up for an account to access one or more of our services, we ask for information such as your name and email address to complete the account signup process. You may also be required to choose a unique username and a password for accessing the created account.
  2. Summit registrations and other form submissions: We record information that you submit when you (i) register for any event such as webinars or seminars, (ii) subscribe to our newsletter or any other mailing list, (iii) submit a form in order to download ebooks, whitepaper, or other materials, (iv) participate in contests or respond to surveys, or (v) submit a form to request customer support or to contact ITMC for any other purpose.
  3. Payment processing: When you buy something from us, we ask you to provide your name, contact information, and credit card information or other payment account information. When you submit your card information, we store the name and address of the cardholder, the expiry date and the last four digits of the credit card number. We do not store the actual credit card number. For quick processing of future payments, if you have given us your approval, we may store your credit card information or other payment information in an encrypted format in the secured servers of our Payment Gateway Service Providers.
  4. Testimonials: When you authorize us to post testimonials about our products and services on websites, we may include your name and other personal information in the testimonial. You will be given an opportunity to review and approve the testimonial before we post it. If you wish to update or delete your testimonial, you can contact us at contact@theitmc.com
  5. Interactions with ITMC: We may record, analyze and use your interactions with us, including email, telephone, and chat conversations with our sales and customer support professionals, for improving our interactions with you and other customers.

Information that we collect automatically

  1. Log files: Like most standard website servers, we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user's movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to other personally identifiable information.
  2. Cookies and Other Similar Technologies: Technologies such as cookies or similar technologies are used by ITMC. These technologies are used in analyzing trends, administering the site, and to gather demographic information about our user base as a whole.

How We Use Cookies and Other Similar Technologies

To improve the user experience of our Site, ITMC may use the following "cookies".

Provider Purpose
Disqus To enable comment and discussion features on our website.
Vimeo To enable functionality with video features.
Facebook Connect To enable functionality with social media features.
Pinterest To enable functionality with social media features.
Twitter Button To enable functionality with social media features.
SteemIt To enable functionality with social media
Mewe To enable functionality with social media
Gab.ai To enable functionality with social media

Purposes for using information

In addition to the purposes mentioned above, we may use your information for the following purposes:

Your choice in information use

Opt out of non-essential electronic communications: You may opt out of receiving newsletters and other non-essential messages by using the 'unsubscribe' function included in all such messages. However, you will continue to receive notices and essential transactional emails.

Disable cookies: You can disable browser cookies before visiting our websites. However, if you do so, you may not be able to use certain features of the websites properly.

Optional information: You can always choose not to fill in non-mandatory fields when you submit any form linked to our websites.

Who we share your information with

We do not sell any personal information. We share your information only in the ways that are described in this Privacy Policy, and only with parties who adopt appropriate confidentiality and security measures.

Employees and independent contractors: Employees and independent contractors of all ITMC group entities have access to the information covered in Part I on a need-to-know basis. We require all employees and independent contractors of ITMC group entities to follow this Privacy Policy for personal information that we share with them.

Third-party service providers: We may need to share your personal information and aggregated or de-identified information with third-party service providers that we engage, such as marketing and advertising partners, event organizers, web analytics providers and payment processors. These service providers are authorized to use your personal information only as necessary to provide these services to us.

Your rights with respect to information we hold about you as a controller

If you are in the European Economic Area (EEA), you have the following rights with respect to information that ITMC holds about you. ITMC undertakes to provide you the same rights no matter where you choose to live.

Right to access: You have the right to access (and obtain a copy of, if required) the categories of personal information that we hold about you, including the information's source, purpose and period of processing, and the persons to whom the information is shared

Right to rectification: You have the right to update the information we hold about you or to rectify any inaccuracies. Based on the purpose for which we use your information, you can instruct us to add supplemental information about you in our database.

Right to erasure: You have the right to request that we delete your personal information in certain circumstances, such as when it is no longer necessary for the purpose for which it was originally collected.

Right to restriction of processing: You may also have the right to request to restrict the use of your information in certain circumstances, such as when you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Right to data portability: You have the right to transfer your information to a third party in a structured, commonly used and machine-readable format, in circumstances where the information is processed with your consent or by automated means.

Right to object: You have the right to object to the use of your information in certain circumstances, such as the use of your personal information for direct marketing.

Right to complain: You have the right to complain to the appropriate supervisory authority if you have any grievance against the way we collect, use or share your information. This right may not be available to you if there is no supervisory authority dealing with data protection in your country.

Retention of information

We retain your personal information for as long as it is required for the purposes stated in this Privacy Policy. Sometimes, we may retain your information for longer periods as permitted or required by law, such as to maintain suppression lists, prevent abuse, if required in connection with a legal claim or proceeding, to enforce our agreements, for tax, accounting, or to comply with other legal obligations. When we no longer have a legitimate need to process your information, we will delete or anonymize your information from our active databases. We will also securely store the information and isolate it from further processing on backup discs until deletion is possible.

Part II – General

Children's personal information

Our products and services are not directed to individuals under 13. ITMC does not knowingly collect personal information from children who are under 13 years of age. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information. If you believe that a child under 13 years has provided personal information to us, please write to contact@theitmc.com with the details, and we will take the necessary steps to delete the information we hold about that child.

How secure is your information

At ITMC, we take data security very seriously. We have taken steps to implement appropriate administrative, technical & physical safeguards to prevent unauthorized access, use, modification, disclosure or destruction of the information you entrust to us. If you have any concerns regarding the security of your data, we encourage you to write to us at reply@ITMC.com with any questions.

Locations and international transfers

By accessing or using our products and services or otherwise providing personal information or service data to us, you consent to the processing, transfer, and storage of your personal information or Service Data within the United States of America, the European Economic Area (EEA) and other countries where ITMC operates. Such transfer is subject to a group company agreement that is based on EU Commission's Model Contractual Clauses.

External links on our websites

Some pages of our websites may contain links to websites that are not linked to this Privacy Policy. If you submit your personal information to any of these third-party sites, your personal information is governed by their privacy policies. As a safety measure, we recommend that you not share any personal information with these third parties unless you've checked their privacy policies and assured yourself of their privacy practices.

Blogs and forums

We offer publicly accessible blogs and forums on our websites. Please be aware that any information you provide on these blogs and forums may be used to contact you with unsolicited messages. We urge you to be cautious in disclosing personal information in our blogs and forums. ITMC is not responsible for the personal information you elect to disclose publicly. Your posts and certain profile information may remain even after you terminate your account with ITMC. To request the removal of your information from our blogs and forums, you can contact us at contact@theitmc.com

Social media widgets

Our websites include social media widgets such as Twitter "tweet" buttons that let you share articles and other information. These widgets may collect information such as your IP address and the pages you navigate in the website, and may set a cookie to enable the widgets to function properly. Your interactions with these widgets are governed by the privacy policies of the companies providing them.

Disclosures in compliance with legal obligations

We may be required by law to preserve or disclose your personal information and service data to comply with any applicable law, regulation, legal process or governmental request, including to meet national security requirements.

Enforcement of our rights

We may disclose personal information and service data to a third party if we believe that such disclosure is necessary for preventing fraud, investigating any suspected illegal activity, enforcing our agreements or policies, or protecting the safety of our users.

Compliance with this Privacy Policy

We make every effort, including periodic reviews, to ensure that personal information you provide is used in conformity with this Privacy Policy. If you have any concerns about our adherence to this Privacy Policy or the manner in which your personal information is used, kindly write to us contact@theitmc.com We'll contact you, and if required, coordinate with the appropriate regulatory authorities to effectively address your concerns.

Your consent

By using our Web Site, you consent to the collection and use of information by us as set forth in this privacy statement. We reserve the right to modify, alter or otherwise update our privacy policy, and we will post those changes on this page so that you will always be aware of what information we collect, how we use it, and under what limited circumstances we disclose it. Continued access or use of the Web Site shall constitute your express acceptance of any modifications, alterations or updates to this privacy statement. However, please note that unless we obtain your express consent, any revised Privacy Policy will apply only to information collected after such time as the revised Privacy Policy takes effect. If at any point we decide to use Personally Identifiable Information in a manner different from that stated at the time it was collected, we will notify you by way of email and you will then have a choice whether or not we can use such information in this different manner. If you are concerned about how your personal information is used, you should check back at Privacy Policy periodically.

Contact Information

If you have any questions regarding our privacy policy, please contact us at contact@theitmc.com.

You may also contact us at: